Conference Chair

Nuno Reis (Polytechnic of Leiria, Portugal)

Organizing Committee

Alexandre Oliveira (University of Coimbra / Polytechnic of Leiria, Portugal)

Cátia Crespo (Polytechnic of Leiria, Portugal)

Caroline Reimann (University of Coimbra)

João Santos (Polytechnic of Leiria, Portugal)

Manuel Ferreira Portugal (Polytechnic of Leiria, Portugal)

Nuno Reis (Polytechnic of Leiria, Portugal)

Sandra Raquel Alves (Polytechnic of Leiria, Portugal)

Tânia Marques (Polytechnic of Leiria, Portugal)

Scientific Committee

Alex Rialp Criado (Autonomous University of Barcelona, Spain)

Ana Teresa Tavares-Lehmann (University of Porto, Portugal)

Antónia Garcia (University of Las Palmas de Gran Canaria, Spain)

Cátia Crespo (Polytechnic of Leiria, Portugal)

Cristina Lopéz-Duarte (Universidad de Oviedo, Spain)

Cristina Villar (University of Valencia, Spain)

Fernando Carvalho (University of Coimbra, Portugal)

Fernando Serra (UNINOVE, Brazil)

João Carvalho Santos (Polytechnic of Leiria, Portugal)

José Pla Barber (University of Valencia, Spain)

Juan Durán (Universidad Autónoma de Madrid, Spain)

Manuel Portugal Ferreira (Polytechnic of Leiria, Portugal)

Marta María Vidal Suarez (University of Oviedo, Spain)

Nuno Crespo (University of Lisbon, Portugal)

Tânia Marques (Polytechnic of Leiria, Portugal)

Vítor Corado Simões (University of Lisbon, Portugal)

Keynote Speakers

Carlos M. P. Sousa is Full Professor of Marketing and Business Strategy at Molde University College in Norway. He received his Ph.D. from University College Dublin (Ireland). Previously, he was an Assistant Professor at University College Dublin and a Full Professor at Durham University (UK). Professor Sousa is an Associate Editor of the Journal of Business Research and Associate Editor of International Marketing Review. He has been a visiting professor at universities in Australia, Brazil, Chile, Ireland, Italy, Portugal, Spain, and the UK. Professor Sousa has published over 70 articles, in journals such as Research Policy, Journal of Product Innovation Management, Journal of Business Research, Journal of International Marketing, Journal of World Business, Global Strategy Journal, and British Journal of Management. In March 2021, Professor Sousa was awarded the 2021 Hans B. Thorelli Award by the American Marketing Association.